Today was the day of Salvatore Ferragamo Show, one of my favorite brands!
I was very happy to have the opportunity to check out closely the new collection and to chat backstage with Massimiliano Giornetti, Creative Director of the brand, about fashion and his inspirations for the show.
I was impressed by the friendliness and warmth that Giornetti received us behind the scenes. As we talked about fashion, he said that this is the art of the XXI century, but expressed his concern about the desires of consumers, explaining the care that the designer must have with every aspect of the construction of the product.
The show was modern, colorful, full of stripes (both vertical and horizontal), zigzags, apparent seams and hard gold zippers. All very elegant and sophisticated. I’m always delighted with the black and gold pieces, which are constant presences in the brand.
Hard to choose one piece of desire. Here the desire is the entire collection.
Anna Dello Russo and I after the show
Massimiliano Giornetti and I